Alejandro “Alex” Franco is Vice President of PSP Marketing Inc, a manufacturing representative organization serving leading global textile machinery suppliers including Monforts GmbH, Fong’s National Engineering Company, Goller GmbH, Electro-Jet, Escarré Automation, Sieger Automation, and TVE Escale.
With more than 30 years of experience in textile manufacturing and processing technologies, Mr. Franco has built a career helping textile mills improve productivity, efficiency, and sustainability through advanced machinery and chemical process integration. He has been with PSP Marketing for over 23 years, working closely with manufacturers across the Americas to implement innovative production solutions.
Mr. Franco holds a degree in Textile Chemistry from Southeastern Massachusetts University. Earlier in his career, he served as Technical Director at Polartec and later founded Innova International, focusing on technologies to reduce energy consumption in textile bleaching processes.
In addition, he previously served as Director of Sales for Latin America for Fong’s National
Engineering Company, where he played a key role in developing markets throughout Central
and South America. Today, Mr. Franco continues to work with leading machinery manufacturers
to bring innovative solutions to a rapidly evolving global textile industry
